US 12,136,108 B2
Linking a transaction between a merchant and a viewer of a broadcast advertisement of the merchant
Terrance Patrick Tietzen, Edmonton (CA); and Matthew Arnold Macpherson Bates, Edmonton (CA)
Assigned to EDATANETWORKS INC, Edmonton (CA)
Filed by EDATANETWORKS INC., Edmonton (CA)
Filed on Sep. 16, 2023, as Appl. No. 18/110,726.
Application 18/110,726 is a continuation of application No. 17/364,667, filed on Jun. 30, 2021, granted, now 11,610,227.
Application 17/364,667 is a continuation of application No. 16/355,162, filed on Mar. 15, 2019, granted, now 11,093,972.
Claims priority of provisional application 62/644,569, filed on Mar. 18, 2018.
Prior Publication US 2024/0242247 A1, Jul. 18, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0251 (2023.01); H04N 21/258 (2011.01); H04N 21/2668 (2011.01); H04N 21/414 (2011.01); H04N 21/81 (2011.01)
CPC G06Q 30/0261 (2013.01) [H04N 21/25841 (2013.01); H04N 21/2668 (2013.01); H04N 21/41407 (2013.01); H04N 21/812 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
gathering viewer data for a viewer over an intelligent heterogeneous network including:
a physical address corresponding to a television receiver; and
a viewer profile that includes a participant identifier;
broadcasting, over the intelligent heterogeneous network, content interleaved with an advertisement corresponding to a merchant having a physical address, wherein:
the advertisement interleaved within the broadcast content is addressed for broadcast delivery exclusively to a logical address of the television receiver;
the merchant has a corresponding merchant profile that includes a physical address;
and
the respective physical addresses of the merchant and the television receiver are determined to be within the same vicinity as the merchant;
receiving or accessing data associated with a transaction;
determining the participant identifier of the viewer from the data associated with the transaction;
determining a length of elapsed time between:
the time of the transaction; and
the time of the broadcast of the advertisement interleaved within the broadcast content;
if the respective physical addresses of the merchant and the television receiver are in the same vicinity,
then determining with a level of certainty whether the transaction is linked to the broadcast of the advertisement within interleaved the broadcast content, wherein the determined level of certainty varies based on:
the length of the elapsed time;
the data related to the broadcast of the advertisement interleaved within broadcast content; and
the data associated with the transaction;
and
based on the determined level of certainty and the data related to the broadcast of the advertisement interleaved within the broadcast content, generating an incentive for the viewer from the data associated with the transaction to conduct a future said transaction with the merchant.