| CPC H04W 4/06 (2013.01) [H04W 4/025 (2013.01)] | 20 Claims |

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1. A method, comprising:
receiving, by a device, content from an application server based on a user equipment generating a request to view the content over a unicast bearer;
storing, by the device, the content in a temporary data structure;
receiving, by the device, a redirected request to view the content from the user equipment;
providing, by the device, the content over the unicast bearer to the user equipment based on the redirected request;
receiving, by the device and from the user equipment, a unicast consumption of the content by the user equipment and a location of the user equipment;
determining, by the device, whether interest in the content for the location satisfies a threshold based on the unicast consumption;
initiating, by the device, multicast and broadcast service (MBS) core functions with computing resources to utilize for an MBS for the content at the location based on the interest in the content for the location satisfying the threshold; and
notifying the application server that the MBS is ready for the content at the location based on provisioning the MBS core functions.
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