| CPC H04N 21/8456 (2013.01) [H04N 21/4316 (2013.01); H04N 21/47217 (2013.01); H04N 21/84 (2013.01); H04N 21/8455 (2013.01)] | 20 Claims |

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1. A method comprising:
receiving content comprising a plurality of segments of a content item, the plurality of segments comprising a first segment of the plurality of segments, followed by a second segment of the plurality of segments, followed by a third segment of the plurality of segments that are displayed during playback of the content item;
determining whether the second segment is a transition segment;
based in part on determining that the second segment is a transition segment:
(i) removing the second segment from playback;
(ii) identifying an available screen zone for displaying the second segment; and
(ii) generating for display at a user device the first segment and the third segment while the removed second segment is simultaneously displayed as an overlay in the identified available screen zone during playback of the first segment or the third segment of the content item.
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