| CPC H04N 21/8405 (2013.01) [H04N 21/858 (2013.01)] | 17 Claims |

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1. A method for assisting video content viewing, the method being performed by processing circuitry of a user terminal, and the method comprising:
displaying a playback screen of first video content on a display of the user terminal, the first video content being played on the playback screen;
generating a graphic object configured to enable playback of similar content associated with a first playback time of the first video content; and
displaying the graphic object on the display together with the playback screen of the first video content, wherein
the method further comprises,
extracting a keyword based on information associated with the first video content,
determining at least one comparison criterion based on the keyword, and
determining the similar content based on the at least one comparison criterion, and
the determining the at least one comparison criterion comprises determining the at least one comparison criterion to include an image feature and a text feature in response to determining that the keyword is associated with a visual theme.
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