| CPC H04N 21/4316 (2013.01) [H04N 21/4126 (2013.01)] | 20 Claims |

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1. A system comprising:
memory; and
one or more processors coupled to the memory and configured to perform operations comprising:
determining information about a first content item displayed at a first display device associated with the system, wherein the information about the first content item identifies at least one of a first display configuration and a characteristic of the first content item;
determining information about an environment associated with the first display device, wherein the information about the environment indicates at least one of whether a user is present in the environment and whether the environment includes a second display device that is communicatively coupled to the system or that is communicatively coupled to a client device communicatively coupled to the system;
based on the information about the first content item and the information about the environment, determining a second content item to display for the user and a second display configuration for displaying the second content item to the user; and
in response to determining the second content item and the second display configuration, generating an instruction to display the second content item at the second display device or on a region-of-interest (ROI) at the first display device, wherein the ROI at the first display device excludes the first content item or includes a portion of the first content item that has an estimated saliency value that is below a threshold.
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