| CPC H04M 1/0268 (2013.01) [G06F 1/1656 (2013.01); G06F 1/1681 (2013.01)] | 16 Claims |

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1. A display device, comprising:
a display screen comprising a first terminal and a second terminal which are disposed oppositely, wherein a display surface is connected between the first terminal and the second terminal;
a reel connected to the first terminal of the display screen;
a lifting assembly connected to the second terminal of the display screen, wherein the lifting assembly is positioned on a side of the display screen away from the display surface, and wherein the lifting assembly and the reel are configured to synchronously control the display screen to be expanded or to be rolled-up; and
a control circuit board electrically connected to the display screen, wherein the control circuit board is positioned in the lifting assembly;
wherein a flexible film is provided between the second terminal and the reel, and the flexible film has an end connected to the second terminal and another end attached to the reel;
wherein the flexible film is thinner than the display screen;
wherein the lifting assembly comprises a lifting portion and an installation portion which are connected to each other, wherein the lifting portion is configured to control lifting and lowering of the installation portion, wherein the installation portion is connected to the second terminal of the display screen, and wherein the control circuit board is positioned in the installation portion;
wherein the lifting portion has a telescopic structure extendable along a lifting direction of the lifting assembly, and wherein an end of the telescopic structure close to the installation portion is connected to the installation portion.
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