US 12,462,286 B2
System and method for determining a competitiveness value
Shivam Goyal, Guna (IN); Shyam Beriwal, Bangalore (IN); Nir Shahaf, Ramat (IL); Akarsh Jain, Bareilly (IN); and Anoop Ragolu, Srikakulam (IN)
Assigned to FLIPKART INTERNET PRIVATE LIMITED, Bengaluru (IN)
Filed by FLIPKART INTERNET PRIVATE LIMITED, Bengaluru (IN)
Filed on Nov. 15, 2022, as Appl. No. 17/987,059.
Claims priority of application No. 202141053060 (IN), filed on Nov. 18, 2021.
Prior Publication US 2023/0153882 A1, May 18, 2023
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0201 (2023.01); G06Q 30/0601 (2023.01)
CPC G06Q 30/0629 (2013.01) [G06Q 30/0206 (2013.01); G06Q 30/0627 (2013.01)] 14 Claims
OG exemplary drawing
 
1. A method for determining a competitiveness value for one or more sets of substitutable items, the method comprising:
receiving, at a transceiver unit [102], the one or more sets of substitutable items, wherein each of the one or more sets of substitutable items is at least associated with an item-category present on a plurality of digital platforms, wherein the plurality of digital platforms comprises a digital platform and one or more competitor digital platforms of said digital platform;
determining, by a processing unit [104], for each of the plurality of digital platforms, a normalized demand value of each received set of substitutable items, wherein the normalized demand value of each received set of substitutable items is determined based on a first dataset associated with the digital platform, the first dataset including at least page views of one item of the one or more sets of substitutable items, clicks on one item of the one or more sets of substitutable items, and units of the one or more sets of substitutable items; and a second dataset associated with the one or more competitor digital platforms of said digital platform, the second dataset being retrieved from a web-crawl and including at least a count of ratings or reviews of the one or more sets of substitutable items;
determining, by the processing unit [104], a relative demand value of each received set of substitutable items based on the normalized demand value of said each received set of substitutable items determined for each of the plurality of digital platforms;
identifying, by an identification unit [106], a first target digital platform for each received set of substitutable items, based on a demand weighted average selling price of said each received set of substitutable items for one or more of the plurality of digital platforms;
identifying, by the identification unit [106], a second target digital platform for the one or more sets of substitutable items based on the first target digital platform identified for each received set of substitutable items and a relative demand value of said each received set of substitutable items; and
determining, by the processing unit [104], the competitiveness value for the one or more sets of substitutable items based on the second target digital platform identified for the one or more sets of substitutable items.