US 12,462,275 B2
Method of advertising to a targeted buyer
Jonathan Christian Frangakis, Jersey City, NJ (US); and Gabriel Alan Frangakis, Stamford, CT (US)
Assigned to Reveal Mobile, Inc., Raleigh, NC (US)
Filed by Reveal Mobile, Inc., Raleigh, NC (US)
Filed on Oct. 8, 2018, as Appl. No. 16/153,973.
Application 16/153,973 is a continuation of application No. 13/956,209, filed on Jul. 31, 2013, granted, now 10,096,041.
Claims priority of provisional application 61/677,520, filed on Jul. 31, 2012.
Prior Publication US 2019/0188754 A1, Jun. 20, 2019
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0251 (2023.01)
CPC G06Q 30/0255 (2013.01) [G06Q 30/0261 (2013.01)] 21 Claims
OG exemplary drawing
 
1. A digital advertising method, comprising:
presenting a series of advertisements on a digital screen of a first digital out-of-home media device at the location of the first digital out-of-home media device, wherein the advertisements are directed to targeted consumers,
communicating electronically with a smartphone-based application on a smartphone belonging to each of a plurality of consumers, wherein the smartphones belonging to the consumers are different from the first digital out-of-home media device, wherein the communicating takes place with at least some of the consumers while walking and wherein the communicating takes place with at least some of the consumers while driving,
associating a digitally stored reference number with each of the plurality of consumers through their smartphone applications, wherein the associating a stored reference number maintains the anonymity of the consumer,
wherein the communicating and associating specify whether the con geographically located in an area while maintaining their anonymity,
electronically recording and tracking a number of the targeted consumers that were geographically able to see a subscribing marketing entity's advertisements presented in the step of presenting, and
wherein a transmission from consumers devices via a communication protocol precedes the step of electronically recording and tracking a number of the targeted consumers that were geographically able to see a subscribing marketing entity's advertisements presented in the step of presenting.