US 12,462,265 B2
System and method for understanding influencer reach within an augmented media intelligence ecosystem
Anita P. Rao, Cupertino, CA (US); Babji Nagireddi, Chennai (IN); Srujan Jha, Chennai (IN); Rajkumar Perumal, Vellore (IN); and Lenin Kumar Babu Pothabattula, Chennai (IN)
Assigned to PAYPAL, INC., San Jose, CA (US)
Filed by PAYPAL, INC., San Jose, CA (US)
Filed on Nov. 14, 2023, as Appl. No. 18/508,919.
Application 18/508,919 is a continuation of application No. 17/828,153, filed on May 31, 2022, granted, now 11,861,630.
Application 17/828,153 is a continuation of application No. 16/048,696, filed on Jul. 30, 2018, granted, now 11,348,125, issued on May 31, 2022.
Application 16/048,696 is a continuation in part of application No. 15/844,257, filed on Dec. 15, 2017, abandoned.
Prior Publication US 2024/0161132 A1, May 16, 2024
Int. Cl. G06Q 30/0201 (2023.01); G06F 3/0482 (2013.01); G06F 16/9032 (2019.01); G06F 16/9038 (2019.01); G06N 20/00 (2019.01); G06Q 50/00 (2012.01)
CPC G06Q 30/0201 (2013.01) [G06F 3/0482 (2013.01); G06F 16/90332 (2019.01); G06F 16/9038 (2019.01); G06N 20/00 (2019.01); G06Q 50/01 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
accessing data associated with a plurality of social media posts related to a certain story made by an influencer across a plurality of social media platforms;
determining influencer factors from the data, wherein the influencer factors comprise one or more of a respective momentum and a respective reach of each of the respective ones of the plurality of social media posts, wherein each of the respective momentum indicates a user engagement with, and how fast the story builds based on, each of the respective ones of the plurality of social media posts across the plurality of social media platforms, and wherein each of the respective reach is indicative of a number of users in a certain region that engage with the social media post across the plurality of social media platforms;
generating an influencer score for the plurality of social media posts and for the certain region based on the influencer factors including one or more of the momentum and the reach of the influencer for the plurality of social media posts; and
using the influencer score for the certain region to perform an analysis of the plurality of the social media posts related to the certain story.