| CPC G06F 16/9535 (2019.01) [G06F 3/017 (2013.01); G06Q 30/0255 (2013.01); H04L 67/535 (2022.05)] | 20 Claims |

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1. A method comprising:
receiving an input of a communication between a first user and a second user, wherein the input of the communication is captured by a microphone associated with an electronic device of the first user and is received by a server from the electronic device;
automatically determining, by the server, that the communication relates to a first subject matter that is of interest to the first user;
analyzing, by the server, interactions of the second user that are external to interactions between the first user and the second user, subsequent to receiving of the communication between the first user and the second user, to identify a second subject matter that is of interest to the first user and related to the first subject matter, wherein a sharing setting of the second user is determined prior to analyzing the interactions of the second user; and
causing display, by the server, on the electronic device associated with the first user, supplemental content related to the second subject matter without disclosing to the first user that the supplemental content is being recommended to the first user based on the interactions of the second user.
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