| CPC G06F 16/583 (2019.01) [G06F 16/254 (2019.01)] | 24 Claims |

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1. A computer-implemented method for delivering optimized content, the method comprising:
embedding an optimization process directly into an end user system further comprising displaying a plurality of pre-existing media links within an end user system interface such that each media link defines a path to a corresponding media item, each media link incorporating one or more transformation parameters controlling media optimization operations;
receiving, at a remote content delivery engine, a request from the end user system for a media item;
determining, by the remote content delivery engine, hardware and software attributes of the end user system by extracting the one or more transformation parameters from the received request;
accessing, by the remote content delivery engine, a database storing a plurality of pre-existing media items, whereby each media item is differentiated by at least format and resolution;
selecting, by the remote content delivery engine, an optimized media item from the database that aligns with a highest quality and a smallest file size suitable for the end user system as determined from comparing the hardware and software attributes of the end user system with the format and resolution of the plurality of pre-existing media items that satisfy the one or more transformation parameters defined in the received request; and
delivering the selected media item to the end user system via a network.
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