US 12,458,884 B2
Object viewability determination system and method
Michael Badichi, Tel Aviv (IL)
Assigned to Anzu Virtual Reality LTD., Tel Aviv (IL)
Filed by Anzu Virtual Reality LTD., Tel Aviv (IL)
Filed on Mar. 17, 2021, as Appl. No. 17/203,958.
Application 17/203,958 is a continuation of application No. 16/765,907, granted, now 11,260,299, previously published as PCT/IL2018/051322, filed on Dec. 3, 2018.
Claims priority of provisional application 62/619,827, filed on Jan. 21, 2018.
Prior Publication US 2021/0205704 A1, Jul. 8, 2021
Prior Publication US 2025/0073583 A2, Mar. 6, 2025
Int. Cl. G06Q 30/02 (2023.01); A63F 13/46 (2014.01); A63F 13/53 (2014.01); A63F 13/61 (2014.01); G06Q 30/0242 (2023.01)
CPC A63F 13/53 (2014.09) [A63F 13/46 (2014.09); A63F 13/61 (2014.09); G06Q 30/02 (2013.01); G06Q 30/0242 (2013.01)] 15 Claims
OG exemplary drawing
 
1. A system for determining viewability of an object displayed within a scene, the system comprising one or more processing units configured to:
divide said object displayed within said scene into a plurality of segments, each composed of a plurality of pixels;
for each segment of said plurality of segments, determine an average color value based on color encoding values of the pixels within the segment;
identify one or more segments having a dominating desired color, wherein a segment is determined to have a dominating desired color if the color encoding values of the pixels in the segment are within a threshold distance from the average color value of that segment;
determine an actual color for each of the segments having a dominating desired color, based on visual data of the object as displayed in a rendered scene;
compare, for each segment having a dominating desired color, the actual color of the segment to a corresponding desired color to generate a color resemblance value; and,
based on the color resemblance values of the dominating color segments, calculate a viewability score of the object, being indicative of the object's visibility within said scene.