US 12,132,694 B2
Method and system for serving personalized content to enhance user experience
Mohit Goenka, Santa Clara, CA (US); Kelly Xu, Union City, CA (US); Muni Xu, San Jose, CA (US); and Shiv Shankar, Sunnyvale, CA (US)
Assigned to YAHOO ASSETS LLC, New York, NY (US)
Filed by Yahoo Assets LLC, Dulles, VA (US)
Filed on Jun. 13, 2023, as Appl. No. 18/334,180.
Application 18/334,180 is a continuation of application No. 17/492,746, filed on Oct. 4, 2021, granted, now 11,855,944.
Prior Publication US 2023/0328025 A1, Oct. 12, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. H04L 51/224 (2022.01); G06F 16/909 (2019.01); H04L 51/222 (2022.01); H04L 51/42 (2022.01); H04L 67/306 (2022.01)
CPC H04L 51/224 (2022.05) [G06F 16/909 (2019.01); H04L 51/222 (2022.05); H04L 51/42 (2022.05); H04L 67/306 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer-implemented method for presenting personalized content to a user, the method comprising:
receiving, at a server, user data corresponding to a user profile and at least one message of a user;
extracting, using at least one processor, two or more data tags from the received user data;
associating, using the at least one processor, at least one of the extracted data tags with a message of the at least one message of the user, wherein the associating is based on relative importance;
finding, using the at least one processor, information in a network that corresponds to the associated data tag; and
generating a display on a user device, using the at least one processor, the display comprising information in the network and an email chain with highlighted text corresponding to the relative importance of the associated data tag.