US 12,132,565 B2
Estimating volume of switching among television programs for an audience measurement panel
Jingsong Cui, Pennington, NJ (US); XiaoTing Liang, Hoboken, NJ (US); and Scott John Sereday, Rochelle Park, NJ (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Nov. 28, 2022, as Appl. No. 18/070,112.
Application 18/070,112 is a continuation of application No. 17/360,818, filed on Jun. 28, 2021, granted, now 11,515,956.
Application 17/360,818 is a continuation of application No. 16/572,135, filed on Sep. 16, 2019, granted, now 11,050,498, issued on Jun. 29, 2021.
Application 16/572,135 is a continuation of application No. 15/799,660, filed on Oct. 31, 2017, granted, now 10,419,141, issued on Sep. 17, 2019.
Claims priority of provisional application 62/432,332, filed on Dec. 9, 2016.
Prior Publication US 2023/0171011 A1, Jun. 1, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. H04H 60/31 (2008.01); H04H 60/44 (2008.01); H04H 60/63 (2008.01); H04H 60/66 (2008.01); H04N 21/258 (2011.01); H04N 21/438 (2011.01); H04N 21/658 (2011.01)
CPC H04H 60/31 (2013.01) [H04H 60/44 (2013.01); H04H 60/63 (2013.01); H04H 60/66 (2013.01); H04N 21/258 (2013.01); H04N 21/25866 (2013.01); H04N 21/4383 (2013.01); H04N 21/658 (2013.01); H04N 21/6582 (2013.01)] 20 Claims
OG exemplary drawing
 
1. An audience measurement computing system comprising:
at least one processor; and
memory having stored thereon computer readable instructions that, when executed by the at least one processor, cause the audience measurement computing system to perform operations comprising at least:
identifying, based on first viewing data indicative of viewing of respective television programs by a first set of panelists during a first measurement time period and second viewing data indicative of viewing of the respective television programs by a second set of panelists during a second measurement time period, a first common subset of panelists represented in both the first viewing data and the second viewing data;
identifying, based on third viewing data indicative of viewing of the respective television programs by a third set of panelists during a third measurement time period and fourth viewing data indicative of viewing of the respective television programs by a fourth set of panelists during a fourth measurement time period, a second common subset of panelists represented in both the third viewing data and the fourth viewing data;
in response to a size of the first common subset of panelists satisfying a first threshold, estimating a volume of switching among the television programs from the first measurement time period to the second measurement time period based on a first subset of the first viewing data associated with the first common subset of panelists and a second subset of the second viewing data associated with the first common subset of panelists; and
in response to a size of the second common subset of panelists satisfying a second threshold and not satisfying the first threshold, estimating a volume of switching among the television programs from the third measurement time period to the fourth measurement time period based on a third subset of the third viewing data associated with the second common subset of panelists, a fourth subset of the fourth viewing data associated with the second common subset of panelists, a fifth subset of the third viewing data associated with a first unmatched subset of the third set of panelists that have no panelists in common with the second common subset panelists, and a sixth subset of the fourth viewing data associated with a second unmatched subset of the fourth set of panelists that have no panelists in common with the second common subset of panelists.