US 12,456,130 B2
Dynamically changing a tag's displayed content responsive to an individual's proximity thereto
Mohammad Mohiuddin, Boynton Beach, FL (US); Hubert A. Patterson, Boca Raton, FL (US); and Melwyn F. Sequeira, Plantation, FL (US)
Assigned to Sensormatic Electronics, LLC, Boca Raton, FL (US)
Filed by Sensormatic Electronics, LLC, Boca Raton, FL (US)
Filed on Jul. 6, 2022, as Appl. No. 17/858,738.
Application 17/858,738 is a continuation of application No. 15/833,183, filed on Dec. 6, 2017, granted, now 11,455,649.
Prior Publication US 2022/0343360 A1, Oct. 27, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06K 19/07 (2006.01); G06Q 30/02 (2023.01); G06Q 30/0226 (2023.01); G08B 13/24 (2006.01)
CPC G06Q 30/0233 (2013.01) [G06K 19/0723 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0226 (2013.01); G08B 13/246 (2013.01)] 24 Claims
OG exemplary drawing
 
1. A method for dynamically changing displayed content of an electronic tag coupled to an item, comprising:
detecting, using a proximity sensor local to the electronic tag coupled to the item, that a first distance between a first individual and the electronic tag is less than a first threshold, wherein the proximity sensor is configured to generate a signal only when the first individual is within a predetermined range of the electronic tag, and wherein the electronic tag comprises the proximity sensor, a display, and a wireless communication enabled device;
triggering operations of a computing device coupled to a communication network and remote from the electronic tag, in response to a message communicated from the electronic tag via the wireless communication enabled device, to obtain first individual related information associated with the first individual of a plurality of different individuals from a database in response to detecting the first distance is below the first threshold;
authenticating the first individual by matching a unique identifier received from the individual's mobile device with a record in the database, wherein the unique identifier is detected by the proximity sensor and transmitted via the wireless communication enabled device;
detecting, using the proximity sensor, that a second distance between a second individual and the electronic tag is less than a second threshold;
triggering operations of the computing device to obtain second individual related information associated with the second individual of the plurality of different individuals from the database in response to detecting the second distance is below the second threshold;
determining, by the computing device, targeted information for the item based on the first individual related information and/or the second individual related information, wherein the targeted information is selected using a rule-based algorithm that compares at least two attributes of the first and second individuals, and wherein the algorithm is stored in a non-transitory memory and executed by a processor;
determining that a first attribute of the first individual related information matches a second attribute of the second individual related information;
dynamically changing the displayed content on the display of the electronic tag coupled to the item to include the targeted information for the item in response to the first attribute matching the second attribute;
subsequent to dynamically changing the displayed content on the display of the electronic tag coupled to the item, detecting, using the proximity sensor local to the electronic tag coupled to the item, whether a subsequent distance between at least one of the first individual and second individual and the electronic tag is greater than at least one of the first threshold and the second threshold; and
in response to determining that at least one of the first individual and second individual and the electronic tag is greater than at least one of the first threshold and the second threshold, dynamically changing the displayed content on the display of the electronic tag coupled to the item to include the original information for the item.