| CPC G06Q 30/0201 (2013.01) [G06K 19/06037 (2013.01)] | 18 Claims | 

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               1. A method of operating a digital interaction system comprising: 
            obtaining a system comprising: 
                packaging, stickers or tags embedded within one or more scannable codes, wherein 
                said scannable codes, when scanned, are configured to direct a user to a predetermined URL or dynamically generated personalized URL leading to a primary first website or location; 
                a scannable code management system server having a processor and memory, the memory storing instructions executable by the processor to: 
                track scans of said scannable codes and store scanning information in a database; 
                generate and provide reports based on the stored scanning information; and 
                implement user-defined criteria to generate change event triggers, said triggers causing a modification in the redirection of a user upon scanning of any of the series of scannable codes; 
                a network interface on the scannable code management server configured to communicate with the primary website or location and transmit the scanning information and the change event triggers; and 
                a user interface operatively coupled to the scannable code management server configured to allow a user to define the criteria for generating the change event triggers, wherein the user interface comprises input mechanisms for receiving and processing user inputs relating to the criteria; 
                combining brand protection and counterfeit abatement and further comprising: 
                packaging or tags supporting one or a series of QR codes or their equivalents adapted to direct a user, upon scanning of a code, to a standard URL or generated personalized URL to a first website or location; 
                a QR code management system adaptable to track scans of said QR codes, said QR code management system may be adapted to provide reporting of scanning information tracking data; and 
                a first website or location; and 
                utilizing the scanning information for tracking data of a product item related to the packaging, stickers or tags embedded within one or more scannable codes. 
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