| CPC G06F 21/6263 (2013.01) [G06Q 30/0255 (2013.01); H04L 67/535 (2022.05)] | 20 Claims |

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1. A non-transitory computer-readable medium having instructions stored thereon that are executed by a computer system to perform operations comprising:
receiving, at a first computing system, an indication of a user accessing a particular web page that includes a triggerable web element, wherein the user accessed the particular web page via an advertisement on a different web page;
preventing a triggering of the web element;
gathering information associated with interactions by the user with the advertisement;
using the gathered information to modify a data set associated with the web element; and
based at least on modifying the data set, triggering the web element, including transmitting the modified data set to a second computing system.
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