| CPC G06F 16/9536 (2019.01) [G06F 16/906 (2019.01); G06Q 50/01 (2013.01); H04L 51/52 (2022.05)] | 20 Claims |

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1. A method for analyzing a social media campaign, the method comprising:
receiving social media data to identify a cluster associated with the social media campaign and a plurality of social media accounts;
analyzing the social media data to generate a plurality of metrics corresponding to the social media campaign, the plurality of metrics including:
(i) a network dimension metric representing how user accounts of the plurality of social media accounts are connected,
(ii) a temporal dimension metric representing patterns of messages associated with the user accounts over a time period, and
(iii) a semantic diversity metric representative of a diversity of topics or meanings in the social media campaign, wherein the semantic diversity metric is generated by assigning a topic to each of the messages associated with the user accounts over the time period;
storing, in a storage device, a data structure for the social media campaign corresponding to the plurality of social media accounts, wherein the data structure includes the network dimension metric, the temporal dimension metric, and the semantic diversity metric;
receiving a request from an external system for an analysis based on the plurality of metrics;
retrieving, in response to the request, at least a portion of the data structure; and
transmitting, to the external system, the at least portion of the data structure to cause the external system to display data indicative of whether the social media campaign is a fabricated campaign or is associated with normal human activity based on the at least portion of the data structure.
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