| CPC C07D 231/48 (2013.01) | 14 Claims |

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1. A system comprising;
at least one processor;
a message system running on said at least one processor to create, update and transfer an actionable widget card (AWC) associated with a product, said message system comprising:
a database to store parameters for said actionable widget card and pre-defined rules concerning card definitions, a product classification taxonomy and collected business intelligence (BI) related to said product;
wherein said business intelligence comprises at least one of: pricing data, product views and sales results;
an insight analyzer to at least analyze said business intelligence to generate business insights for said actionable widget card about said product, said insights comprising at least one of: design recommendations, site content recommendations, and targeted promotions to improve sales for said product;
at least one product card system to receive a trigger and to create, update or transfer said actionable widget card according to said trigger, said business intelligence, said product classification taxonomy, said pre-defined rules and said business insights;
wherein said message system enables communication for said product via said actionable widget card between a backend non-interactive external system and at least one user of said backend non-interactive external system.
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