US 12,126,863 B2
Methods and apparatus for measuring engagement during media exposure
Alexander Topchy, Oldsmar, FL (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Oct. 7, 2022, as Appl. No. 17/962,335.
Claims priority of provisional application 63/295,773, filed on Dec. 31, 2021.
Prior Publication US 2023/0217071 A1, Jul. 6, 2023
Int. Cl. H04N 21/442 (2011.01); H04N 21/466 (2011.01)
CPC H04N 21/44218 (2013.01) [H04N 21/4667 (2013.01)] 20 Claims
OG exemplary drawing
 
15. A method comprising:
identifying, via one or more processors, media presented via a media device in a media presentation environment, the presentation of the media associated with a first timestamp;
identifying, via one or more processors, an instance of distractive ambient audio detected in the media presentation environment, the detection of the instance of distractive ambient audio associated with a second timestamp;
determining that the first timestamp aligns with the second timestamp;
based on the determination that the first timestamp aligns with the second timestamp, generating, via one or more processors, an attention score indicating that the instance of distractive ambient audio is distractive to presentation of the media in the media presentation environment; and
outputting a media exposure report based on the generated attention score.