US 12,126,758 B2
Methods and apparatus to generate audience measurement data from population sample data having incomplete demographic classifications
Dipti Umesh Shah, Pleasanton, CA (US); and Antonia Toupet, Sunnyvale, CA (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Nov. 20, 2023, as Appl. No. 18/514,957.
Application 18/514,957 is a continuation of application No. 17/733,609, filed on Apr. 29, 2022, granted, now 11,825,015, issued on Nov. 21, 2023.
Application 17/733,609 is a continuation of application No. 17/406,940, filed on Aug. 19, 2021, granted, now 11,349,999, issued on May 31, 2022.
Application 17/406,940 is a continuation of application No. 16/900,485, filed on Jun. 12, 2020, granted, now 11,102,357, issued on Aug. 24, 2021.
Application 16/900,485 is a continuation of application No. 16/291,801, filed on Mar. 4, 2019, granted, now 10,694,045, issued on Jun. 23, 2020.
Application 16/291,801 is a continuation of application No. 16/003,720, filed on Jun. 8, 2018, granted, now 10,237,419, issued on Mar. 19, 2019.
Application 16/003,720 is a continuation of application No. 14/757,416, filed on Dec. 23, 2015, granted, now 10,045,057, issued on Aug. 7, 2018.
Prior Publication US 2024/0244142 A1, Jul. 18, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. H04M 15/00 (2024.01); G06Q 30/02 (2023.01); G06Q 30/0201 (2023.01); H04H 60/33 (2008.01); H04H 60/37 (2008.01); H04H 60/66 (2008.01); H04L 9/00 (2022.01); H04L 61/5084 (2022.01); H04L 101/38 (2022.01); H04M 7/00 (2006.01); H04N 21/25 (2011.01); H04N 21/258 (2011.01); H04N 21/266 (2011.01); H04N 21/426 (2011.01); H04N 21/442 (2011.01); H04N 21/61 (2011.01); H04N 21/658 (2011.01); H04N 21/845 (2011.01)
CPC H04M 15/8044 (2013.01) [H04H 60/37 (2013.01); H04H 60/66 (2013.01); H04L 9/50 (2022.05); H04L 61/5084 (2022.05); H04M 7/0012 (2013.01); H04M 15/8055 (2013.01); H04M 15/82 (2013.01); H04M 15/8351 (2013.01); H04M 15/84 (2013.01); H04M 15/85 (2013.01); H04M 15/851 (2013.01); H04N 21/251 (2013.01); H04N 21/25808 (2013.01); H04N 21/25883 (2013.01); H04N 21/26603 (2013.01); H04N 21/42684 (2013.01); H04N 21/44204 (2013.01); H04N 21/44226 (2020.08); H04N 21/6125 (2013.01); H04N 21/6582 (2013.01); H04N 21/8456 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0201 (2013.01); H04H 60/33 (2013.01); H04L 2101/38 (2022.05); H04M 15/852 (2013.01); H04N 21/258 (2013.01)] 20 Claims
OG exemplary drawing
 
1. An audience measurement computing system comprising:
at least one processor;
memory having stored therein computer readable instructions that, when executed by the at least one processor, cause the audience measurement computing system to:
access first network communications received via a first server associated with an audience measurement entity, the first network communications including first beacon request messages, the first beacon request messages indicating first impressions corresponding to media accessed on devices, the first beacon request messages identifying time segments of the media presented at the devices, the time segments corresponding to site census durations;
cause the first server to send second network communications to the devices, the second network communications including first re-direct response messages redirecting the devices to a database proprietor; and
in response to not receiving demographic information corresponding to the time segments of the media, for ones of demographic groups, calculate demographic durations for ones of the demographic groups based on duration distribution ratios and the site census durations.