US 12,125,051 B2
System and method for creation, distribution and tracking of advertising via electronic networks
Brad Krassner, Salt Lake City, UT (US); Nikolai Mentchoukov, Miami Beach, FL (US); Fred Bernstein, Miami Beach, FL (US); Alan Edwards, Salt Lake City, UT (US); and Igor Tchibirev, Sea Cliff, NY (US)
Assigned to RICH MEDIA CLUB, LLC, Salt Lake City, UT (US)
Filed by Rich Media Club, LLC, Salt Lake City, UT (US)
Filed on Apr. 17, 2023, as Appl. No. 18/135,363.
Application 18/135,363 is a continuation of application No. 17/961,952, filed on Oct. 7, 2022, granted, now 11,741,482.
Application 17/961,952 is a continuation of application No. 17/316,499, filed on May 10, 2021, granted, now 11,468,453, issued on Oct. 11, 2022.
Application 17/316,499 is a continuation of application No. 12/384,403, filed on Apr. 4, 2009, granted, now 11,004,090, issued on May 11, 2021.
Application 12/384,403 is a continuation in part of application No. 12/316,781, filed on Dec. 16, 2008, abandoned.
Application 12/384,403 is a continuation in part of application No. 11/803,779, filed on May 16, 2007, granted, now 10,380,602, issued on Aug. 13, 2019.
Application 12/316,781 is a continuation in part of application No. 11/643,245, filed on Dec. 21, 2006, granted, now 10,380,597, issued on Aug. 13, 2019.
Claims priority of provisional application 60/753,536, filed on Dec. 24, 2005.
Prior Publication US 2023/0368218 A1, Nov. 16, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0273 (2023.01)
CPC G06Q 30/02 (2013.01) [G06Q 30/0256 (2013.01); G06Q 30/0275 (2013.01)] 7 Claims
OG exemplary drawing
 
1. A computer program product for rendering advertisement content in an ad content display page, wherein the ad content display page includes (i) a predefined area configured to display advertisement content, the predefined area being a portion of the ad content display page, and (ii) page content displayed in other portions of the ad content display page, the page content being separate from the advertisement content, the ad content display page being scrollable to allow a portion of the ad content display page to appear in a visible area of a browser window of a browser that is configured to be operated by a remote computing device, the computer program product comprising a non-transitory computer readable medium tangibly embodying computer-executable program instructions thereon that, when executed, cause one or more computing devices to:
(a) determine whether a predefined portion of the predefined area of the ad content display page is in the visible area of the browser window; and
(b) in response to a determination that the predefined portion of the predefined area of the ad content display page is in the visible area of the browser window, cause a communication to be sent from the remote computing device to one or more dispatcher servers,
wherein the one or more dispatcher servers include computer-executable program instructions thereon that, when executed:
(i) receive the communication, and
(ii) cause advertisement content to be served to the remote computing device,
wherein the browser is configured to render the advertisement content in the predefined area of the ad content display page, and
wherein the advertisement content first appears in the predefined area of the ad content display page only after the one or more dispatcher servers serve the advertisement content to the remote computing device and the browser renders the advertisement content in the predefined area of the ad content display page.