US 11,800,169 B2
Systems and methods for using video metadata to associate advertisements therewith
Matthew G. Berry, Raleig, NC (US); Benjamin J. Weinberger, Durham, NC (US); Schuyler E. Eckstrom, Beaufort, SC (US); and Albert L. Segars, Beaufort, SC (US)
Assigned to TiVo Solutions Inc., San Jose, CA (US)
Filed by TiVo Solutions Inc., San Jose, CA (US)
Filed on Feb. 16, 2016, as Appl. No. 15/45,223.
Application 15/045,223 is a continuation of application No. 12/206,622, filed on Sep. 8, 2008, abandoned.
Claims priority of provisional application 60/970,593, filed on Sep. 7, 2007.
Prior Publication US 2016/0165288 A1, Jun. 9, 2016
Int. Cl. G06Q 30/00 (2023.01); H04N 21/2668 (2011.01); G06F 16/40 (2019.01); G06F 16/58 (2019.01); G06F 16/71 (2019.01); G06Q 30/02 (2023.01); G06Q 30/0241 (2023.01); G11B 27/10 (2006.01); G11B 27/28 (2006.01); G11B 27/32 (2006.01); H04H 60/07 (2008.01); H04H 60/27 (2008.01); H04H 60/37 (2008.01); H04H 60/58 (2008.01); H04H 60/59 (2008.01); H04H 60/61 (2008.01); H04H 60/73 (2008.01); H04N 7/16 (2011.01); H04N 9/82 (2006.01); H04N 9/87 (2006.01); H04N 21/234 (2011.01); H04N 21/266 (2011.01); H04N 21/434 (2011.01); H04N 21/435 (2011.01); H04N 21/439 (2011.01); H04N 21/462 (2011.01); H04N 21/478 (2011.01); H04N 21/835 (2011.01); H04N 21/84 (2011.01); H04N 21/845 (2011.01); G06Q 30/0251 (2023.01); H04N 21/81 (2011.01); H04N 21/235 (2011.01); H04N 21/254 (2011.01); H04N 21/433 (2011.01); H04N 21/44 (2011.01)
CPC H04N 21/2668 (2013.01) [G06F 16/40 (2019.01); G06F 16/58 (2019.01); G06F 16/71 (2019.01); G06Q 30/02 (2013.01); G06Q 30/0264 (2013.01); G06Q 30/0277 (2013.01); G11B 27/105 (2013.01); G11B 27/28 (2013.01); G11B 27/322 (2013.01); H04H 60/07 (2013.01); H04H 60/27 (2013.01); H04H 60/37 (2013.01); H04H 60/58 (2013.01); H04H 60/59 (2013.01); H04H 60/61 (2013.01); H04H 60/73 (2013.01); H04N 7/162 (2013.01); H04N 9/8205 (2013.01); H04N 9/8227 (2013.01); H04N 9/8715 (2013.01); H04N 21/2353 (2013.01); H04N 21/23418 (2013.01); H04N 21/254 (2013.01); H04N 21/26603 (2013.01); H04N 21/434 (2013.01); H04N 21/435 (2013.01); H04N 21/4331 (2013.01); H04N 21/4394 (2013.01); H04N 21/44008 (2013.01); H04N 21/4622 (2013.01); H04N 21/478 (2013.01); H04N 21/812 (2013.01); H04N 21/835 (2013.01); H04N 21/84 (2013.01); H04N 21/845 (2013.01); H04N 21/8453 (2013.01); H04N 21/8456 (2013.01)] 24 Claims
OG exemplary drawing
 
1. A method of generating for display video programs enabling selection of selected media content using time-based metadata, comprising:
extracting, by a server, audio and video features from the video program;
in response to determining that the audio and video features have been previously processed;
updating a database storing an existing time-based metadata file associated with the video program; and
cross referencing the database with an identifier and existing video signature for the selected media content;
in response to determining that the audio and video features have not been previously processed:
identifying, by the server, extracted audio features from the video program using audio processing, where each of the audio features includes corresponding start and stop time codes associated therewith;
identifying, by the server, extracted video features from the video program using visual processing, where each of the video features includes corresponding start and stop time codes associated therewith;
saving, by the server, the extracted audio features and extracted video features in a new time-based metadata file;
storing, by the server, the new time-based metadata file in a database;
transmitting, by the server, via a network, the video program to a video display device which is a separate device from the server that can be accessed by the server via the network;
associating, by the server, the updated database with the time-based metadata file or the new time-based metadata file with the video program, the video program being transmitted to the video display device of an end user without advertisements selected by an advertising distributor;
simultaneous to the transmission by the server of the video program to the video display device, transmitting, by the same server, via a network, the updated database with the time-based metadata file or the new time-based metadata file to an advertising distributor that selects the advertisements based at least in part on the time-based metadata, wherein the advertising distributor is a device that is separate from the server and the video display device that can be accessed by the server via the network;
receiving, by the server, selected advertisements from the advertising distributor; and
generating for display, by the server, the selected advertisements on the video display device targeted and customized for the end user based upon the updated database with the time-based metadata file or the new time-based metadata file provided to the advertising distributor,
wherein the updated database with the time-based metadata file or the new time-based metadata file provides time-coded information about the video program to enable selection of appropriate advertisements for presentment at specific time-code locations within the video program during viewing or playback of the video program by the end user.