US 11,798,039 B2
In-vehicle advertisement systems and methods
Himanshu Verma, Farmington Hills, MI (US); and Fling Finn Tseng, Ann Arbor, MI (US)
Assigned to Ford Global Technologies, LLC, Dearborn, MI (US)
Filed by Ford Global Technologies, LLC, Dearborn, MI (US)
Filed on Feb. 10, 2022, as Appl. No. 17/650,637.
Prior Publication US 2023/0252527 A1, Aug. 10, 2023
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0272 (2023.01); G06Q 30/0251 (2023.01); B60W 40/105 (2012.01); B60W 40/08 (2012.01)
CPC G06Q 30/0272 (2013.01) [B60W 40/08 (2013.01); B60W 40/105 (2013.01); G06Q 30/0265 (2013.01); G06Q 30/0271 (2013.01); B60W 2530/18 (2013.01); B60W 2540/229 (2020.02); B60W 2554/406 (2020.02)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
capture, by a first camera mounted on an exterior portion of a vehicle, images of objects;
determine, by a processor, a traffic density outside of the vehicle based on the images of objects captured by the first camera;
capture, by a second camera mounted in an interior of the a-vehicle, an image of a driver of the vehicle;
determine, by the processor, characteristics or features of the driver based at least on the image of the driver;
determine, by a weight sensor in the vehicle, information pertaining to a vehicle load;
determine, by an infotainment system of the vehicle, a cabin sound level, the infotainment system being communicatively coupled to the first and second cameras;
determining, by the processor, an attention availability index of the driver based on each of the characteristics or features of the driver, the traffic density, the vehicle load, and the cabin sound level;
determining, by the processor, based on the attention availability index, a first presentation duration of a first advertisement; and
presenting, by the processor, the first advertisement via the infotainment system.