| CPC G09G 5/006 (2013.01) [G11C 7/10 (2013.01); G09G 2320/0233 (2013.01); H04N 5/57 (2013.01)] | 20 Claims |

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1. An apparatus comprising:
circuitry for adjusting luminance of a display device, comprising:
a non-volatile memory array having a plurality of memory cells configured to store luminance data of the display device, and
a luminance adjusting circuit configured to receive image data to be displayed on the display device and adjust the image data based on the luminance data of the display device; and
a unified controller configured to provide (i) memory control signals to control operations of the non-volatile memory array and (ii) luminance control signals to control operations of the luminance adjusting circuit.
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