| CPC G06Q 40/04 (2013.01) | 20 Claims |

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1. A computer-implemented system for providing a data asset marketplace platform, the system comprising:
a data exchange interface that is configured to receive data assets from a plurality of data sources, wherein the plurality of data sources comprise at least one external source and at least one third party source;
a data asset storage component that stores and manages the data assets and one or more data analytics; and
a data asset marketplace that comprises a user interface that enables a user identified by a persona profile to access the data asset marketplace, wherein the data asset marketplace comprises a computer processor coupled to the user interface and the data asset storage component and the computer processor is configured to perform the steps of:
enabling the user to discover and select data assets and analytics available through the data asset marketplace via a data virtualization layer;
setting up a cloud data and analytics workspace for a specific project wherein the cloud data and analytics workspace comprises a data handling profile and one or more designated team members;
enabling the user to check-out the selected data assets and analytics;
enabling the user to build through the cloud data and analytics workspace to generate an output;
based on one or more data protection policies, identifying whether the output comprises sensitive data;
when sensitive data is detected, applying protected views to the sensitive data; and
enabling the user to share and deliver the output with the one or more protected views to one or more recipients.
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