| CPC G06F 21/6245 (2013.01) | 17 Claims |

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1. An apparatus, comprising:
a processor; and
a memory unit storing computer-executable instructions, when executed by the processor, cause the apparatus to:
receive a content request identifying an entity and content provided by the entity;
compare one or more privacy preferences of a user associated with the content request and a privacy policy of the entity; and
based on a determination that the privacy policy is not compatible with the one or more privacy preferences, cause a computing device associated with the user to display a graphical user interface that simultaneously depicts a plurality of graphical representations, each graphical representation of the plurality of graphical representations being associated with a particular alternate entity of one or more alternate entities and a particular privacy category of one or more different privacy categories, wherein the plurality of graphical representations are arranged along respective axes corresponding to the one or more different privacy categories, wherein a position of each graphical representation along its respective axis indicates a relative compatibility between a corresponding privacy preference of the user and a corresponding privacy policy of a corresponding alternate entity.
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