CPC H04N 21/4316 (2013.01) [H04N 21/4394 (2013.01); H04N 21/44213 (2013.01); H04N 21/4788 (2013.01); H04N 21/8456 (2013.01)] | 18 Claims |
1. A video playing method, performed by a terminal device, the method comprising:
playing a target video;
dividing the target video into one or more video segments with an analysis duration;
obtaining video information about the target video, the video information including content attractiveness representation information about the target video associated with a bullet comment density, the content attractiveness representation information indicating attractiveness of content of the target video for a plurality of viewers, and the plurality of viewers including different viewers that have viewed the target video and/or produced bullet comments on the target video;
calculating the bullet comment density by dividing a total bullet comment quantity within a video segment by the analysis duration, bullet comments being comments entered by the plurality of viewers and displayed on a screen together with the target video;
determining, based on the video information, a bullet comment adjustment video segment based on the bullet comment density of the content attractiveness representation information; and
controlling, according to a playing progress of the target video and starting position information and ending position information about the bullet comment adjustment video segment in the target video, a bullet comment display effect corresponding to the bullet comment adjustment video segment, to adjust a blocking degree of bullet comments blocking the bullet comment adjustment video segment in a display region of the target video when the target video is played to the bullet comment adjustment video segment.
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