US 12,118,575 B2
Methods and apparatus to apply household-level weights to household-member level audience measurement data
Michael Sheppard, Brooklyn, NY (US); Jonathan Sullivan, Hurricane, UT (US); Peter Lipa, Tucson, AZ (US); and Alejandro Terrazas, Santa Cruz, CA (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Mar. 21, 2023, as Appl. No. 18/187,076.
Application 18/187,076 is a continuation of application No. 17/107,261, filed on Nov. 30, 2020.
Application 17/107,261 is a continuation of application No. 16/168,532, filed on Oct. 23, 2018, granted, now 10,853,824, issued on Dec. 1, 2020.
Application 16/168,532 is a continuation of application No. 14/866,233, filed on Sep. 25, 2015, granted, now 10,127,567, issued on Nov. 13, 2018.
Prior Publication US 2023/0222525 A1, Jul. 13, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/0201 (2023.01); G06Q 30/0204 (2023.01); H04N 21/258 (2011.01); H04N 21/426 (2011.01); H04N 21/442 (2011.01)
CPC G06Q 30/0201 (2013.01) [G06Q 30/0204 (2013.01); H04N 21/258 (2013.01); H04N 21/25883 (2013.01); H04N 21/42684 (2013.01); H04N 21/44213 (2013.01); H04N 21/44222 (2013.01)] 24 Claims
OG exemplary drawing
 
9. A computing system for estimating an audience measurement by applying household-level weights to household-member-level demographics, the computing system configured to perform a set of acts comprising:
determining a first household-level weight for a first household and a second household-level weight for a second household based on household-member-level demographics data for respective members of the first household, household-member-level demographics data for respective members of the second household, and aggregate demographics data of a population, wherein the population includes the first and second households and additional households, wherein the household-member-level demographics data for the respective members of the first household indicates that a first member of the first household and a second member of the first household belong to different demographic constraints;
obtaining tuning data indicating that a media presentation device of the first household and a media presentation device of the second household were both tuned to a media event;
estimating a first quantity of audience members of the population for the media event belonging to a first given demographic constraint by:
determining, based on the household-member-level demographics data for the respective members of the first household and the household-member-level demographics data for the respective members of the second household, that at least one member of the first household and at least one member of the second household belong to the first given demographic constraint, wherein the at least one member of the first household belonging to the first given demographic constraint includes the first member of the first household, and
based on the determining that the at least one member of the first household and the at least one member of the second household belong to the first given demographic constraint, adding the first household-level weight scaled according to a quantity of the at least one member of the first household belonging to the first given demographic constraint together with the second household-level weight scaled according to a quantity of the at least one member of the second household belonging to the first given demographic constraint; and
estimating a second quantity of audience members of the population for the media event belonging to a second given demographic constraint different from the first given demographic constraint by:
determining, based on the household-member-level demographics data for the respective members of the first household, that at least one member of the first household belongs to the second given demographic constraint, wherein the at least one member of the first household belonging to the second given demographic constraint includes the second member of the first household but not the first member of the first household; and
based on the determining that the at least one member of the first household belongs to the second given demographic constraint, scaling the first household-level weight according to a quantity of the at least one member of the first household belonging to the second given demographic constraint.