CPC G06F 16/9535 (2019.01) [G06F 16/906 (2019.01); G06N 5/022 (2013.01)] | 20 Claims |
1. A method comprising:
obtaining user activity of a plurality of users across a plurality of historical sessions;
determining a plurality of personas by clustering similar user activity across the plurality of historical sessions;
mining a plurality of sequential patterns in a first set of user activity data associated with a first persona of the plurality of personas; and
determining at least one predictive rule associated with the first persona, each predictive rule comprising an initial activity among the first set of user activity data and at least one subsequent activity in the first set of user activity data.
|