| CPC H04W 4/50 (2018.02) [H04L 67/51 (2022.05); H04W 4/80 (2018.02); H04W 8/26 (2013.01)] | 25 Claims |

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1. An apparatus comprising:
a memory; and
circuitry of an advertiser device coupled with the memory to:
cause transmission of a first generic attribute profile (GATT) advertisement for a service provider, the first GATT advertisement comprising a first address, the first address to be associated with the service provider;
generate, via a Bluetooth host controller, a second non-GATT advertisement comprising a second address, an encoded personalized identifier (ID), and a payload, wherein the payload comprises the first address;
cause transmission, via the Bluetooth host controller, of the second non-GATT advertisement; and
receive, from a scanner device, a request for the service associated with the first address.
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