| CPC H04N 21/4854 (2013.01) [H04N 5/57 (2013.01); H04N 21/431 (2013.01)] | 20 Claims |

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1. An image processing apparatus comprising:
circuitry configured to:
display an image quality adjustment menu including display related to setting of an image quality adjustment mode for a content distributed by a distribution service, in a case where an instruction is made to perform image quality adjustment during viewing the content distributed by the distribution service;
adjust image quality of the content distributed by the distribution service in accordance with an image quality adjustment parameter for the content of the distribution service in which the distribution service is selected from a plurality of distribution services provided individually by different service operators; and
display the image quality adjustment menu that does not include display related to setting of the image quality adjustment mode, in a case where an instruction is made to perform image quality adjustment during viewing a content distributed by another distribution service,
wherein the circuitry is configured such that corresponding content from each of the plurality of distribution services is received by a single input.
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