| CPC H04N 21/4788 (2013.01) [H04N 21/47217 (2013.01)] | 18 Claims |

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1. A method, comprising:
receiving, by a processor, bullet-screen comment data for an on-demand video played in a client;
in response to determining that the on-demand video meets a preset bullet-screen comment trigger condition, screening, by a processor, the bullet-screen comment data based on a preset rule to obtain source bullet-screen comments;
combining, by a processor, the source bullet-screen comments to dynamically generate collapsed bullet-screen comments representing homogenous bullet-screen comments and being not sent by a user, and sorting the collapsed bullet-screen comments to obtain a sorting result; and
dynamically displaying, by the processor, a quantity of the collapsed bullet-screen comments on a display screen of the client in a new form different from that of the source bullet-screen comments based on the sorting result and a size of the display screen;
wherein the preset rule is used for screening bullet-screen comment data that meets a collapsed bullet-screen comment generation condition, and the preset rule comprises:
a length of the bullet-screen comment data is less than or equal to a third preset value;
the bullet-screen comment data does not have a specified label; and
the bullet-screen comment data cannot trigger an emoticon bullet-screen comment.
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