| CPC H04N 21/44204 (2013.01) [H04N 21/4667 (2013.01); H04N 21/8358 (2013.01)] | 20 Claims |

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1. An audience measurement computing system comprising:
a processor; and
a memory storing instructions that, when executed by the processor, cause the audience measurement computing system to perform operations comprising:
obtaining, via a network interface, monitoring data characterizing a time period of a media event, wherein the monitoring data includes a first time segment and a second time segment;
mapping a set of detected watermarks associated with the first time segment onto a corresponding set of reference watermarks stored in a reference watermark database, wherein the set of reference watermarks identify one or more reference media events associated with the first time segment;
comparing detected timestamps associated with the set of detected watermarks and reference timestamps associated with the one or more media events identified by the corresponding set of reference watermarks;
making a determination, based on the comparison of the detected timestamps with the reference timestamps, that a plurality of time offsets for ones of the set of detected watermarks correspond to a single time offset; and
crediting media exposure during the first time segment based on the determination that the plurality of time offsets correspond to a single time offset.
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