US 12,445,680 B2
Use of credited content to deduce non-linear content source for monitoring media exposure
James Petro, Dunedin, FL (US); Jeremey M. Davis, Oldsmar, FL (US); Meryem Berrada, Beacon, NY (US); Robert Edward Taylor, Newbury, VT (US); Karem A. Fernandez, Safety Harbor, FL (US); and Sandeep Tapse, Odessa, FL (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Oct. 4, 2023, as Appl. No. 18/480,867.
Prior Publication US 2025/0119615 A1, Apr. 10, 2025
Int. Cl. H04N 21/442 (2011.01)
CPC H04N 21/44204 (2013.01) 17 Claims
OG exemplary drawing
 
1. A method for media-exposure monitoring comprising:
obtaining, by a computing system, digital query signature data representing a media content item presented at a panelist site, wherein the obtaining of the digital query signature data comprises using a meter to monitor media-flow to a media-presentation device at the panelist site or to monitor media-output by the media-presentation device at the panelist site;
identifying, by the computing system, the media content item, wherein the identifying includes matching of the received digital query signature data with reference signature data;
determining, by the computing system, a streaming-media service that streamed the identified media content item to the panelist site for presentation, wherein the determining of the streaming-media service includes finding an intersection of (i) a first set of one or more streaming-media services known to offer streaming of the media content item and (ii) a second set of one or more streaming-media services to which the panelist site subscribes; and
establishing, by the computing system, media-exposure data based on the determining.