US 12,443,972 B2
Use of localized broadcast signals to modify mobile application behavior
Guillaume Crinon, Douvres-la-Delivrande (FR)
Assigned to Beclinx USA, L.L.C., Plano, TX (US)
Filed by Beelinx USA, L.L.C., Plano, TX (US)
Filed on Jul. 15, 2024, as Appl. No. 18/773,125.
Application 18/773,125 is a continuation of application No. 18/097,937, filed on Jan. 17, 2023, granted, now 12,039,566.
Application 18/097,937 is a continuation of application No. 17/834,624, filed on Jun. 7, 2022, abandoned.
Application 17/834,624 is a continuation of application No. 17/141,938, filed on Jan. 5, 2021, abandoned.
Application 17/141,938 is a continuation of application No. 15/976,408, filed on May 10, 2018, granted, now 10,885,546, issued on Jan. 5, 2021.
Application 15/976,408 is a continuation of application No. 13/836,438, filed on Mar. 15, 2013, granted, now 9,972,026, issued on May 15, 2018.
Claims priority of provisional application 61/639,158, filed on Apr. 27, 2012.
Prior Publication US 2025/0191024 A1, Jun. 12, 2025
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0242 (2023.01); G06Q 30/0251 (2023.01)
CPC G06Q 30/0246 (2013.01) [G06Q 30/0242 (2013.01); G06Q 30/0261 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method for tracking advertisement effectiveness on an advertisement associated with an advertiser including an application on a mobile unit, comprising the steps of:
sending, from a base station, a sync pulse to a plurality of fixed information nodes and to the mobile unit within a restricted information broadcast range;
broadcasting, upon receipt of the sync pulse, first control information associated with desired advertising information from at least one of the plurality of fixed information nodes;
receiving, at the application executed by the mobile unit, the broadcast first control information when the mobile unit is within the restricted information broadcast range associated with the at least one of the fixed information nodes;
retrieving, by the application executed by the mobile unit, the desired advertising information in reliance on the first control information;
providing a collision avoidance period between the steps of broadcasting the first control information from the at least one of the plurality of fixed information nodes and retrieving the desired advertising information by the application executed by the mobile unit, in order to avoid collision of data transmitted from either the at least one of the plurality of fixed information nodes or the base station to the mobile unit;
controlling the mobile unit by the application executed by the mobile unit to provide an output, for viewing by a user of the mobile unit, of the desired advertising information associated with the received broadcast information triggered by the receipt at the application executed by the mobile unit of the broadcast first control information;
starting an advertisement counter by the application executed by the mobile unit at a time of receipt of the broadcast first control information;
broadcasting, upon receipt of the sync pulse, presence information associated with a vendor from at least another of a plurality of fixed information nodes associated with the fixed information nodes over an associated restricted vendor broadcast range;
receiving the broadcast presence information at the application executed by the mobile unit;
starting a presence counter by the application executed by the mobile unit in response to initial receipt of the presence information and stopping the advertisement counter by the application executed by the mobile unit to provide an indication between the time of receipt by the application executed by the mobile unit of the broadcast first control information and a time of receipt of the received broadcast presence information;
detecting, by the application executed by the mobile unit, loss of receipt of the broadcast presence information indicating the mobile unit and the user have left the restricted vendor broadcast range;
stopping the presence counter by the application executed by the mobile unit; and
uploading, by the application executed by the mobile unit, the advertisement counter to a base station.