US 12,443,970 B2
System and method for determining content effectiveness based on dwell time estimation
Philip Barrett Freeman, Rogers, AR (US); Adam Christian Henrie, Bentonville, AR (US); and Amir Alonzo Jenkins, San Jose, CA (US)
Assigned to Walmart Apollo, LLC, Bentonville, AR (US)
Filed by Walmart Apollo, LLC, Bentonville, AR (US)
Filed on Dec. 20, 2023, as Appl. No. 18/390,070.
Claims priority of provisional application 63/435,745, filed on Dec. 28, 2022.
Prior Publication US 2024/0221025 A1, Jul. 4, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0242 (2023.01)
CPC G06Q 30/0242 (2013.01) 16 Claims
OG exemplary drawing
 
1. A system configured to determine content effectiveness, comprising:
a media device located at a physical store associated with an entity and configured to display content associated with a product being offered for purchase in the physical store, wherein a shopping assistant device owned by the entity is used by a customer to assist the customer's shopping in the physical store and has an asset identifier (ID) coupled to the shopping assistant device;
a plurality of velocity sensors configured to generate timestamped velocity data of the asset ID passing a first predetermined range around the media device during a display of the content on the media device, wherein the plurality of velocity sensors comprises a plurality of aisle sensors over an aisle of the physical store and a media sensor attached to the media device, wherein the timestamped velocity data of the asset ID is generated by one or more of the plurality of velocity sensors based on triangulating a plurality of time-stamped locations of the shopping assistant device based on input from at least three of the plurality of velocity sensors;
a detection sensor configured to detect the asset ID coupled to the shopping assistant device that is within a second predetermined range around a checkout device in the physical store during or after the display of the content on the media device; and
at least one processor operatively coupled to the plurality of velocity sensors and the detection sensor, and configured to:
determine a pass time period for the asset ID to pass the first predetermined range,
estimate a dwell time period of the customer based at least in part on the generated timestamped velocity data of the asset ID generated by the plurality of velocity sensors and a predetermined moving speed threshold,
obtain purchase data associated with the shopping assistant device from the checkout device upon the detection sensor detecting the asset ID, and
determine an effectiveness of the content based on at least: the pass time period, the dwell time period, the product, a display time period during which the media device is to display the content, and the purchase data.