| CPC G06Q 20/208 (2013.01) [G08B 5/36 (2013.01); H04L 67/12 (2013.01)] | 10 Claims |

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1. A self-checkout (SCO) system in a retail store, the SCO system comprising:
a communication interface circuit configured to communicate with one or more computing devices via a communication network;
a plurality of light elements visible to a user of the SCO system; and
processing circuitry operatively connected to the communication interface circuit and configured to:
determine context information associated with a predetermined event, wherein the context information indicates a particular stage of a self-checkout process and/or an action the user is to perform during the particular stage of the self-checkout process;
determine user preference information associated with the user of the SCO system, wherein the user preference information identifies a medical condition of the user;
generate control signals to control operation of the plurality of light elements based on the context information;
modify the control signals to control the operation of the plurality of light elements according to the medical condition of the user; and
control the plurality of light elements to communicate the context information to the user according to the modified control signals.
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