US 12,443,737 B2
Targeted content distribution over a network
Stephen Ziring, Lansdale, PA (US)
Assigned to Comcast Cable Communications, LLC, Philadelphia, PA (US)
Filed by Comcast Cable Communications, LLC, Philadelphia, PA (US)
Filed on Sep. 26, 2023, as Appl. No. 18/474,546.
Application 18/474,546 is a continuation of application No. 17/685,950, filed on Mar. 3, 2022, granted, now 11,805,298.
Application 17/685,950 is a continuation of application No. 15/033,789, granted, now 11,294,987, issued on Apr. 5, 2022, previously published as PCT/US2014/063512, filed on Oct. 31, 2014.
Claims priority of provisional application 61/898,262, filed on Oct. 31, 2013.
Prior Publication US 2024/0202353 A1, Jun. 20, 2024
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/02 (2023.01); G06F 21/10 (2013.01); G06F 21/62 (2013.01); G06Q 30/0251 (2023.01); H04L 9/40 (2022.01); H04L 67/02 (2022.01); H04N 21/258 (2011.01); H04N 21/2668 (2011.01); H04N 21/475 (2011.01); H04N 21/81 (2011.01); H04N 21/858 (2011.01)
CPC G06F 21/6218 (2013.01) [G06F 21/10 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0269 (2013.01); H04L 63/08 (2013.01); H04L 67/02 (2013.01); H04N 21/25866 (2013.01); H04N 21/2668 (2013.01); H04N 21/4751 (2013.01); H04N 21/812 (2013.01); H04N 21/8586 (2013.01)] 24 Claims
OG exemplary drawing
 
1. One or more non-transitory computer-readable media storing instructions that, when executed, cause:
receiving, by a computing device, a first request for an address of an advertisement to be sent by a content source to a user device during a break in a primary program being output to the user device by the content source;
sending, based on the first request, an address of the computing device;
receiving, by the computing device and from the user device, a second request;
retrieving a cookie from the user device based on the second request;
determining one or more parameters by using information from the cookie; and
responding to the second request by providing, to the user device, the one or more parameters and the address of the advertisement.