| CPC G06F 16/438 (2019.01) [G06F 3/04847 (2013.01); G06F 3/0488 (2013.01); G06F 16/483 (2019.01)] | 20 Claims |

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1. A multimedia resource displaying method, comprising:
initiating a multimedia resource search request based on an acquired search keyword;
acquiring at least one target multimedia resource matched with the search keyword, wherein each of the at least one target multimedia resource is formed by target multimedia and target entity object information of a target entity object associated with the search keyword, wherein the target entity object is first searched based on an entity object library, the target multimedia is then searched based on the target entity object and the entity object library, wherein the entity object library comprises identifiers of entity objects in an entity object identifier field, attribute information of the entity objects in an entity object attribute field, and identifiers of multimedia contents corresponding to at least a subset of the entity objects in a multimedia identifier field, wherein the target entity object is first searched based on the entity object library comprises determining an identifier of the target entity object based on comparing the search keyword with the attribute information of the entity objects in the entity object attribute field of the entity object library, and wherein the target multimedia is then searched based on the target entity object and the entity object library comprises determining the target multimedia based on the identifier of the target entity object in the entity object identifier field and an identifier of multimedia content corresponding to the target entity object in the multimedia identifier field of the entity object library;
generating at least one first search result card corresponding to the at least one target multimedia resource, wherein the generating at least one first search result card corresponding to the at least one target multimedia resource further comprises:
generating a multimedia display card based on the target multimedia included in each of the at least one target multimedia resource,
generating an entity object display card based on the target entity object information included in each of the at least one target multimedia resource, wherein the multimedia display card and the entity object display card are two cards that are separate and independent from each other, and
generating the at least one first search result card by overlaying the entity object display card on top of the multimedia display card; and
displaying the at least one first search result card on a search result page, each of the at least one first search result card comprising the multimedia display card and the entity object display card.
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