| CPC G06F 9/45529 (2013.01) [G06F 16/951 (2019.01); G06F 16/958 (2019.01)] | 20 Claims |

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1. A method comprising:
receiving a request for access to one or more alternative acquisition protocols associated with a computing device, wherein the request is received from a webpage including a native acquisition protocol, and wherein the request includes a user identifier corresponding to a user of the computing device;
generating a score for a set of alternative acquisition protocols based on the user identifier, wherein the score associated with an alternative acquisition protocol corresponds to a predicted likelihood that the user will execute the alternative acquisition protocol;
selecting a particular alternative acquisition protocol from the set of alternative acquisition protocols, wherein the selection is based on the score; and
facilitating a transmission including the particular alternative acquisition protocol, wherein the particular alternative acquisition protocol includes instructions that execute upon being received by the computing device, and wherein the instructions are configured to modify an appearance of the webpage to include the particular alternative acquisition protocol.
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