| CPC G06F 3/04817 (2013.01) [G06F 16/29 (2019.01); G06Q 50/01 (2013.01); G06F 2203/04806 (2013.01)] | 17 Claims |

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1. A method to effectively present a large amount of location-based content through a hybrid user interface of a map and a scroll feed in a location-based social network, the method comprising:
acquiring location-based content; and
presenting the location-based content using the hybrid user interface,
wherein the hybrid user interface divides a display screen into several areas, the several areas including one area that displays the map and another area that displays the scroll feed,
wherein the map and the scroll feed display a plurality of location-based content objects in a form of cover dots and regular dots and in a form of social media posts, respectively,
wherein scroll actions of the scroll feed are generated in response to a user's zoom and pan actions of the map;
wherein the map is divided into a grid of unit cells, and, for each cell of a plurality of unit cells of the grid of unit cells, a cover dot is selected through local competition among the regular dots of each respective unit cell of the plurality of unit cells;
wherein, for each unit cell of the plurality of unit cells, cover dots are initially displayed and regular dots may be unhidden via user action on the scroll feed.
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