| CPC G02B 27/0101 (2013.01) [B60K 35/00 (2013.01); B60K 35/23 (2024.01); B60K 35/28 (2024.01); B60K 35/60 (2024.01); B60K 2360/177 (2024.01); B60K 2360/779 (2024.01); G02B 2027/0141 (2013.01)] | 20 Claims |

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1. An augmented reality (AR)-content-providing apparatus comprising:
display modules configured to display AR content images on windows of a vehicle;
at least one sensing module configured to generate image data obtained by capturing surroundings of the vehicle, and configured to generate distance-sensing signals corresponding to distances to objects or people outside the vehicle; and
a control module configured to generate AR content corresponding to driving information and surrounding information of the vehicle using the image data and the distance-sensing signals, and configured to control the display modules and at least one electronic device to display the AR content, the control module comprising:
a signal-processing unit configured to receive control information of the vehicle through an instrument system of the vehicle, and configured to generate directionality information, location information, or distance information of the objects or the people outside the vehicle;
a content generation control unit configured to classify at least one of the control information, the driving information, the directionality information, the location information, or the distance information according to an image display position of the display modules, and configured to generate AR content data for the display modules; and
a display control unit configured to modulate the AR content data classified for the display modules according to the image display position of the display modules, and configured to control the display modules.
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