CPC H04N 21/44204 (2013.01) [G06F 21/16 (2013.01); G06Q 30/0201 (2013.01); G10L 19/018 (2013.01); H04L 43/045 (2013.01); H04L 43/062 (2013.01); H04L 63/10 (2013.01); H04L 65/611 (2022.05); H04L 67/535 (2022.05); H04N 21/42203 (2013.01); H04N 21/44213 (2013.01); H04N 21/44224 (2020.08); H04N 21/8358 (2013.01); H04L 2463/101 (2013.01); H04N 21/4667 (2013.01)] | 20 Claims |
1. A non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by a processor, cause performance of operations comprising:
detecting a streaming media flag in a payload of a watermark detected in media presented by a media presentation device, the streaming media flag comprising at least one of a first value or a second value, the first value indicating that the media was streamed to the media presentation device;
based on determining that the streaming media flag in the payload of the detected watermark comprises the first value, discarding the detected watermark from data collected from a household; and
based on the data, generating a media presentation report indicating that the media was presented at the household.
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