US 12,114,028 B2
Methods and apparatus to determine media exposure of a panelist
Jeremey M. Davis, New Port Richey, FL (US); and Nicholas Mannion, Towson, MD (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Jul. 25, 2023, as Appl. No. 18/358,023.
Application 18/358,023 is a continuation of application No. 17/328,987, filed on May 24, 2021, granted, now 11,758,208.
Application 17/328,987 is a continuation of application No. 16/230,605, filed on Dec. 21, 2018, granted, now 11,019,380, issued on May 25, 2021.
Prior Publication US 2023/0370661 A1, Nov. 16, 2023
Int. Cl. H04N 21/254 (2011.01); G06Q 30/0201 (2023.01); H04N 21/24 (2011.01); H04N 21/442 (2011.01); H04N 21/658 (2011.01); H04N 21/81 (2011.01); H04N 21/8355 (2011.01); H04N 21/845 (2011.01)
CPC H04N 21/2407 (2013.01) [G06Q 30/0201 (2013.01); H04N 21/8355 (2013.01); H04N 21/8456 (2013.01)] 20 Claims
OG exemplary drawing
 
1. An audience measurement computing system comprising:
at least one processor;
memory having stored therein computer readable instructions that, when executed by the at least one processor, cause the audience measurement computing system to perform a set of operations including:
determining that census data corresponding to a panelist includes first media data that is not included in media monitoring data for the panelist during a first time period;
responsive to determining that the census data corresponding to the panelist includes first media data that is not included in the media monitoring data for the panelist, generating backfilled media monitoring data for the panelist by supplementing the media monitoring data for the panelist during the first time period with the first media data;
determining, based on media data in at least one of the census data and the media monitoring data, that the panelist is associated with simultaneous exposure to multiple distinct media sources during a second time period; and
responsive to determining that the panelist is associated with simultaneous exposure to multiple distinct media sources during the second time period, augmenting the backfilled media monitoring data for the panelist to indicate that the second time period included simultaneous media exposures to multiple distinct media sources.