CPC H04L 67/52 (2022.05) [G06Q 30/0238 (2013.01)] | 21 Claims |
1. An apparatus, comprising:
a communications unit;
a storage unit storing instructions; and
at least one processor coupled to the communications unit and the storage unit, the at least one processor being configured to execute the instructions to:
receive, via the communications unit, first information identifying first purchase transactions initiated at a terminal device during a first temporal interval;
compute, based on the first information, an expected value of an aggregate transaction parameter of the first purchase transactions during a second temporal interval;
determine that the expected value is inconsistent with a target value of the aggregate transaction parameter during the second temporal interval;
based on the determination that the expected value is inconsistent with the target value, load, from the storage unit, second information characterizing a second purchase transaction capable of initiation at the terminal device during the second temporal interval, the second information comprising digital content representative of an incentive to initiate the second purchase transaction during the second temporal interval;
receive, via the communications unit, positional data from a client device, the positional data characterizing a geographic position of the client device within a geographic region;
based on the positional data, determine that the client device is disposed within a threshold distance of a geographic position of the terminal device; and
based on the determination that the client device is disposed within the threshold distance of the geographic position of the terminal device, and based on a determination that the client device exhibits a first device characteristic associated with the second purchase transaction, transmit, via the communications unit, a portion of the second information to the client device, the transmitted portion of the second information causing the client device to present data associated with the second purchase transaction on a corresponding interface, the presented data comprising the digital content.
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