US 12,111,873 B1
Systems and methods for adaptive online user profiles
Kevin Tu, Dulles, VA (US); Shuyu Ke, Dulles, VA (US); Ryan McCullah, Dulles, VA (US); Agnes Liu, Dulles, VA (US); and Laura Booth, Dulles, VA (US)
Assigned to Yahoo Assets LLC, New York, NY (US)
Filed by Yahoo Assets LLC, Dulles, VA (US)
Filed on Jun. 17, 2020, as Appl. No. 16/904,021.
Claims priority of provisional application 62/862,424, filed on Jun. 17, 2019.
Int. Cl. G06F 16/00 (2019.01); G06F 16/9535 (2019.01); G06F 16/9538 (2019.01)
CPC G06F 16/9535 (2019.01) [G06F 16/9538 (2019.01)] 20 Claims
OG exemplary drawing
 
1. A method of adaptive online user profiles, comprising:
transmitting, by a topic server of an online data services provider, a webpage for display to a computing device in response to receiving a first user request from the computing device, wherein the webpage is associated with a topic of interest of the topic server;
generating, by a user profile server of the online data services provider, a user profile user interface for display within the webpage in response to receiving a second user request from the computing device, and based on determining a match between the topic of interest associated with the webpage and with user profile data of a user, the user profile data comprising one or more area of interest identifiers; and
transmitting, by the user profile server of the online data services provider, the user profile user interface for display to the computing device, wherein a first user topic of interest associated with the one or more area of interest identifiers most closely matching the topic of interest associated with the webpage is displayed at a first position in the user profile user interface and a second user topic of interest associated with the one or more area of interest identifiers least closely matching the topic of interest associated with the webpage is displayed at a last position in the user profile user interface.