US 12,109,496 B2
Persona driven dynamic content framework
Fernando de Mesentier Silva, San Francisco, CA (US); Reza Pourabolghasem, Santa Clara, CA (US); Sundeep Narravula, Saratoga, CA (US); Navid Aghdaie, San Jose, CA (US); and Kazi Atif-Uz Zaman, Foster City, CA (US)
Assigned to Electronic Arts Inc., Redwood City, CA (US)
Filed by Electronic Arts Inc., Redwood City, CA (US)
Filed on Mar. 24, 2022, as Appl. No. 17/656,322.
Application 17/656,322 is a continuation of application No. 17/074,314, filed on Oct. 19, 2020, granted, now 11,311,810.
Prior Publication US 2022/0212114 A1, Jul. 7, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. A63F 13/79 (2014.01); A63F 13/69 (2014.01)
CPC A63F 13/79 (2014.09) [A63F 13/69 (2014.09); A63F 2300/5546 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A system, comprising:
one or more processors; and
one or more computer-readable media storing computer-executable instructions that, when executed by the one or more processors, cause the one or more processors to:
receive a request for content based on a persona of a player;
receive gameplay data associated with gameplay of the player in one or more games;
generate a player persona of the player based on the gameplay data associated with the gameplay of the player in the one or more games;
generate, based at least in part on a portion of the player persona of the player, custom persona based content for the player, wherein the custom persona based content for the player is custom content for the player in a game associated with the player including:
retrieving a dynamic content generation algorithm or model from a datastore based at least in part on the request, the dynamic content generation algorithm or model associated with the content based on the persona of the player;
inputting at least a portion of the player persona into the dynamic content generation algorithm or model; and
receiving a result of the dynamic content generation algorithm or model; and
output the custom persona based content for the player in response to the request, wherein the custom persona based content includes at least the result of the dynamic content generation algorithm or model.