US 11,785,300 B2
HDMI customized ad insertion
Purushottam Narayana, Milpitas, CA (US); and Andre Goddard Rosa, Leander, TX (US)
Assigned to Roku, Inc., San Jose, CA (US)
Filed by Roku, Inc., San Jose, CA (US)
Filed on Feb. 17, 2022, as Appl. No. 17/674,339.
Prior Publication US 2023/0262289 A1, Aug. 17, 2023
Int. Cl. H04N 21/45 (2011.01); H04N 21/458 (2011.01); G06V 20/40 (2022.01); H04N 21/4363 (2011.01); H04N 21/44 (2011.01); H04N 21/431 (2011.01); H04N 21/81 (2011.01)
CPC H04N 21/458 (2013.01) [G06V 20/44 (2022.01); G06V 20/48 (2022.01); H04N 21/4312 (2013.01); H04N 21/43635 (2013.01); H04N 21/44008 (2013.01); H04N 21/812 (2013.01); G06V 2201/10 (2022.01)] 20 Claims
OG exemplary drawing
 
1. A computer implemented method for a display device, comprising:
detecting a pause event in one or more frames received via a high-definition multimedia interface (HDMI) connection, comprising:
detecting a pause icon from the one or more frames using computer vision (CV) technology; and
detecting no change from a first video frame of the one or more frames to a second video frame of the one or more frames;
during the pause event, recognizing content within the one or more frames;
determining an ad based on the content within the one or more frames; and
presenting the ad on the display device.