CPC G06Q 50/16 (2013.01) [G06Q 10/063112 (2013.01)] | 20 Claims |
1. A method of lead routing with a lead-management system for receiving and managing sales leads, comprising:
instantiating, by one or more server hosts, an application stack of the lead-management system in an integrated lending-and-brokering environment communicatively coupled with one or more databases including a records database, wherein the instantiated application stack is configured to manage a lead intake engine, a communication system, and a mortgage-originating system;
sending borrower information for a potential borrower from a database server of a lending platform to a database server of a brokering platform to supply the brokering platform and brokering personnel associated with the brokering platform buyer information for a potential buyer of real estate,
wherein the potential borrower and the potential buyer are the same entity, and the borrower information of the potential borrower/buyer is obtained from enriched sales leads processed by the lead intake engine, and
enriching original data of a portion of incoming sales leads with complementary data using the lead intake engine;
wherein the lead intake engine comprises an API that provides the original data of the incoming sales leads to a lead queue and a lead cache;
capturing real estate-buying criteria of the potential buyer including at least a geographical area in which the potential buyer is seeking real estate;
matching the potential buyer with up to five licensed real-estate professionals associated with the brokering platform using at least in part some of the real estate-buying criteria;
configuring a data mask to mask information in the records database; and
notifying each real-estate professional of the up-to-five licensed real-estate professionals of the potential buyer by way of at least a Short Message Service (“SMS”)-text message sent by a web server of the brokering platform through an SMS gateway.
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